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Inbound Marketing Services

Rest assured… Our inbound marketing services will help your company grow by allowing you to focus on what you do best.

Why Inbound Systems?

  1. We don’t outsource overseas like other agencies do.
  2. Your campaign will be personalized to meet your marketing goals, not our revenue goals.
  3. We’ll track results to help make sure you’re making a profit from your inbound marketing.

Depending on your needs and goals, below is just a handful of the inbound marketing services we’ll assist you with:

Strategy

  • Planning

    A profitable marketing campaign starts with a plan. Inbound marketing is our primary area of expertise, so we’ll consult with you to develop a comprehensive inbound marketing action plan to meet your objectives. Once we’ve delivered your inbound marketing plan, the next step is to determine whether or not we’re a good fit work together on an ongoing basis. If we are, then great!

  • Campaign Manager

    Breathe a sigh of relief… You don’t have to worry about which inbound marketing strategies to implement throughout the year. As an ongoing client, you’ll be able to take advantage of regularly scheduled consulting sessions with your Campaign Manager. After each call, you’ll walk away with a specific set of action items to implement. And if you need help with implementation, we may be able to assist you with that as well.

  • Consulting

    Anyone can run an inbound marketing campaign. But not just anyone can run it to consistently improve visibility, drive traffic, captures new leads, and nurtures sales opportunities. Your Campaign Manager will be there every step of the way.

Attraction

  • Blog Topics

    Your online presence grows with each new blog post you publish. We’ll help you develop an easy plan for blogging, complete with new and intriguing topics for each post.

  • Social Media Strategy

    We’re not talking about the joke-of-the-day here. Our approach to social media is one that is aimed to drive results (i.e. relationships, visitors, leads, and sales). We’ll consult with you on how to streamline your social media strategy.

  • Reputation Management

    Whether you manage it or not, you have an online reputation. With the ReviewJump web application you’ll be able to automatically manage and get more 5-star reviews on local directories like Google and Yelp. This is a must-have for brick-and-mortar businesses.

  • Press Releases

    Some of our competitors will send out press releases because it’s on a checklist they’re required to complete. We, on the other hand, encourage doing them with a strategic purpose, thus generating optimal media exposure for our clients.

  • Local Optimization (SEO)

    Want more visibility in Google’s local search results? The strategy of optimizing your online presence is tedious and constantly changing. We can manage this painstaking process for you in a worry-free fashion while helping you to get more phone calls from the local search results.

  • Link Building (Off-site SEO)

    Expand your online exposure beyond your own website and boost your search engine optimization. We’ll help you get published on other websites to increase both referral and organic search engine traffic.

  • Pay-Per-Click (PPC)

    Adding a pay-per-click campaign to your inbound marketing strategy can not only drive targeted traffic to your website, but it can also provide valuable keyword data otherwise hidden by Google. Using this information, we can also enhance the effectiveness of your SEO campaign.

Conversion

  • Funnel Development

    Are you methodically leading your website visitors and leads down a specific marketing funnel? First, we’ll help develop the strategy for your marketing funnel. Then, we’ll direct the content strategy and help you implement it. The result: A predicable flow of leads.

  • Lead Magnets

    Once visitors arrive at your website, are you capturing their information with anything other than a “contact us” type of form? This gap between the time visitors arrive at your site and when they are ready to contact you is a marketing fail. Most visitors will leave as strangers unless you give them a reason to tell you who they are! We’ll help you develop lead magnets to overcome this and convert more of your visitors into leads.

  • Book Publishing

    We’re talking about real-life, printed books here. Not only will authoring a book improve your authority and reputation, but it can also be used as an effective lead magnet.

  • Landing Page Content

    An optimized landing page is a tool that includes intriguing copy, an offer for a lead magnet, and a form that captures your visitors’ information. The entire goal here is to convert your website traffic into leads. Best of all, we can show you what to do.

  • Website Content

    Original text and images are crucial to converting your website traffic into leads. If needed, we’ll direct an expert writer to write your optimized website content.

Engagement

  • Webinars

    Call it a virtual seminar or an online training, a webinar can be an effective tool for your inbound marketing campaign. We help arrange everything from the webinar’s outline, to the writer of the script, to the screen recording and publishing.

  • Autoresponder Emails

    Once you have a lead, now what? Are you diligently following up with them and staying top of mind throughout the entire buying process? We can stragetize with a copywriter to create an automated email campaign that will nurture your leads until they buy from you.

  • eNewsletters

    Yes, they work. And they can work well, IF your eNewsletter content is interesting enough. We’ll help you develop a custom eNewsletter to make it easy to keep in constant contact with your audience.