As the publisher for DVM Insider, Inbound Systems is proud to announce the launch of the Vet500 awards, a nationwide search to find the best companion animal hospitals. Last month, nominations poured in for veterinary clinics across the United States. The nominees will soon be vetted to form our list of the top 500. But […]
Last month, Google announced its move to mobile-first indexing. Mobile-friendly websites are no longer a feature; they are now a requirement. Responsive designs are paramount because mobile users have surpassed the numbers of desktop users, especially those looking for local businesses. Not only will the increased bounce rate and click back hurt your site (Google […]
What separates you from your competition? How do you stand out from other contractors? According to my most successful contractor clients, it’s your willingness to answer questions from homeowners. I don’t mean answering questions on your own time or whenever you get around to it, and I don’t mean giving half-baked, under-researched answers when a […]
When it comes to reviews for dentists, there’s no lack of surveys and research. When you stack these reports up against one another, you begin to see patterns– online reviews are universally important to consumers and to your patients. (more…)
As a contractor, you’re busy. Maybe you’re busy enough that you’ve written off social media altogether. When you’re dumping time into Twitter and Facebook but not getting much traction, it can seem like a huge waste of effort. Sometimes you feel like social media for contractors just isn’t worth the energy. (more…)
Are you having trouble capturing leads with your website? Are you having trouble converting leads into patients? Do you often feel like you’re not properly marketing yourself to existing patients? Do you feel like they’re forgetting you? If so, let me pose a few more questions: Does your dental practice have an email list? […]
You don’t know where to start. You need a website — either a new website, or a better website because the old one isn’t doing the trick. You know contractor websites can be successful, but you’re not sure what the process entails. (more…)
How often do you think about your practice’s online reviews? Do they keep you up at night, or do you ignore them out of convenience? Or maybe your patients consistently love you, so you don’t worry too much about what they’re saying online.Online reviews for dentists are now more important than ever. Before someone becomes […]
Angie’s List. Home Advisor. Home Depot. Sears. Porch. Amazon? As a contractor, the list of online middlemen for your services is not short –even Google is getting into the mix. (more…)
“If you want to market your business online, you need a blog.” You’ve probably heard and read that phrase a dozen times, but how does it actually apply to you? How does blogging for dentists even work? Clothing retailers, restaurants, photography studios, and other more “glamorous” industries have it easier, that much is true. People […]
As a contractor, you rely on word-of-mouth for many of your leads and jobs. Word-of-mouth referrals are great, but they’re often inconsistent, because they can come flooding in for a few weeks and then totally drop off for weeks at a time. That’s why you should rely on your website to bring in fresh leads. […]
“If you build it they will come” does not apply in this day and age when it comes to your practice. Marketing for dentists means attracting the right patients, and it’s not as simple as opening up shop and waiting for the phone to ring. Digital marketing works in phases. Though some people are looking […]
I hate to be the bearer of bad news, but if you count on Google for new jobs, it’s time to rethink your strategy. That lead source may not be around for much longer. (more…)
